PerfectApp

Project Overview

PerfectApp is a Smart Data Center designed to centralize information from different actors in the commercial execution chain — field teams, distributors, retailers and shoppers — and present it as actionable intelligence.

Key Features

Centralized Dashboards

• Single-pane dashboards that aggregate KPIs across channels, SKUs and geographies.

Insights & Segmentation

• Built-in modules to identify market segments, growth opportunities and risk signals.

Data Science & MUTE Methodology

• Data models and a repeatable methodology (MUTE) to convert raw data into strategic actions.

Reporting & Automation

• Scheduled exports, alerts and automated summaries for stakeholders.

How It Helps

• Decisions Informed: Timely, clear and precise data to support strategic choices.
• Identify Opportunities & Threats: Detect trends and anomalies faster.
• Optimize Resources: Convert data into prioritized actions to reduce waste.

Technical Architecture

Frontend

• Next.js for fast SSR/SSG pages and interactive dashboards.
• React with modular components for charts and tables.

Backend & Data

• Prisma and Node.js for data access and integrations.
• ETL pipelines to normalize data from multiple sources.

Impact

• Centralized reporting reduces time-to-insight and improves field execution.
• Teams gain a shared source of truth for decisions and planning.